LINEAR TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE FUTURE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as traditional television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on viewer-driven consumption, with global streaming more info giants, major competitors, and niche players serving as key industry players. As media consumption habits shift, rivalry betwe